Search results

In this chapter, an attempt has been made to develop a security-based hardware system using an 8-bit single-chip microcontroller in conjunction with some sensor technology and lighting and alarming actuators. The proposed system aims to ensure the security and privacy of a dedicated area in terms of unauthorized human intrusion, hazardous gas leakage, extreme prolonged temperature changes, atypical smoke or vapor content in space and abrupt drop in illumination. The proposed system is capable of detecting any type of physical intervention and hazardous anomalies in the environment of the reserved space. In order to define the operation of the system, programs written in C++ with the special rule of code structuring have been deployed on the microcontroller using the Arduino Integrated Development Environment. The system is like a small container, enclosing all the respective sensor modules, microcontroller board and open connections for actuators. The proposed system is easy to use hardware and does not demand any human intervention for its functioning and can be installed with almost no changes in the infrastructure.

International marketing/export marketing.

This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers.

The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit.

To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions.

Teaching notes.

Although India is seen as a key player in the global economy, it is still below its potential level of growth. In this age of globalism, integration with the global economy through trade and foreign investments fosters domestic growth. For India, although this integration has strengthened over the years, there are certain gaps that remain to be addressed. Though numerous studies in the literature have tried to find answers to these questions, an important aspect that has not been considered by these studies relates to India’s federal structure and the role of states in determining the aggregate economic outcome. As Foreign Direct Investment (FDI) inflows to India are concentrated in a few states, this paper aims to provide an assessment of the reasons behind this trend.

This paper aims to investigate the reasons behind the interstate differences with respect to FDI inflows in India. The analytical work undertaken for this paper is based on secondary data, collected and collated from various sources. The approach adopted for this paper includes a heat graph analysis to examine whether there is a clear pattern in terms of the state-specific factors for high FDI states versus the low FDI states. This data analysis is followed by an econometric estimation to gauge the impact of state-specific factors in determining the FDI inflows.

As per the secondary data–driven heat graph and econometric analysis, factors like industrial output, social sector expenditure, judicial quality, connectivity indicators, labor cost and availability of credit, act as differentiators between high and low FDI-receiving states. It then becomes imperative to bridge the gap between the two sets of states in terms of these specific factors. Implementation and success of policy interventions can only be derived at the state level and therefore needs more decentralized approach.

This paper tries to identify the reasons that are responsible for FDI inflows being concentrated in a few Indian states. This involves a comprehensive analysis of several variables to understand whether there is a clear pattern where high-FDI states are also in a better position with respect to these attributes. This effort to factor in the federal aspect of a macroeconomic indicator like FDI provides new dynamic to this area of work.

Access to good menstrual products is a human rights concern. It is essential for normalising the life during menstrual cycles by making available all the resources necessary for managing them. Sustainable menstrual products are the novel products which can improve the women menstrual lifestyles and reduce the discomfort associated with menstruation. However, these products are not readily adopted by the women due to their perception resulting from various factors. Hence, this study aims to figure out these perceptions, which can promote and hinder the adoption of these products.

A survey was conducted for the purpose of data collection. The study uses questionnaire as a research instrument to gain an insight on women health beliefs towards sustainable menstrual products. Data was collected from the women respondents through convenience sampling. Structural equation modelling was applied to analyse the data.

The findings suggest that women with appropriate knowledge had a positive perception towards the sustainable menstrual products, further leading to positive behaviour. It was also noted that marketing efforts through cues to action had an impact on their behavioural patterns. The policymakers and the marketers can focus on such prospects to advocate the use of sustainable menstrual products so that healthcare is improved.

To the best of the authors’ knowledge, this is the first study that provides a comprehensive framework for analysing the impact of women health beliefs towards behaviour of sustainable menstrual products. The study adds meaningful insights to the sustainable menstrual literature.

This all-inclusive bibliometric study aims to highlight the importance and shift of the researchers and the society towards the sustainable menstrual products (SMPs). This study also provides insights for this taboo topic which needs to be addressed for improving the menstrual hygiene of women.

This study adopts a trio of systematic literature review, bibliometric analysis and content analysis of the research articles taken from the SCOPUS database. The influential journals, authors and countries were established with the bibliometric analysis. Most prestigious research articles were identified based on the page-rank analysis. The intellectual structure was established with bibliographic coupling through which various themes were identified. For the content analysis, thematic mapping and author keyword analysis was performed to gain deeper understanding of themes.

It was established that the taboo yet novel research domain of SMPs is a necessary step towards the improvement of hygiene of women as well as the economy. The products are here to stay making them a Classic; hence, more research normalizing their usage is necessary. From this analysis, research gaps providing directions to the researchers were identified.

To the best knowledge of the authors, this is the first study that provides a comprehensive review of the SMPs. The research methodology applied in this review involves the triad of systematic literature review, bibliometric and content analyses study that establishes an intellectual structure and provides an all-inclusive overview of this taboo research area.

The purpose of this study is to propose an alternative efficient 3D emotion recognition model for variable-length electroencephalogram (EEG) data.

Classical AMIGOS data set which comprises of multimodal records of varying lengths on mood, personality and other physiological aspects on emotional response is used for empirical assessment of the proposed overlapping sliding window (OSW) modelling framework. Two features are extracted using Fourier and Wavelet transforms: normalised band power (NBP) and normalised wavelet energy (NWE), respectively. The arousal, valence and dominance (AVD) emotions are predicted using one-dimension (1D) and two-dimensional (2D) convolution neural network (CNN) for both single and combined features.

The two-dimensional convolution neural network (2D CNN) outcomes on EEG signals of AMIGOS data set are observed to yield the highest accuracy, that is 96.63%, 95.87% and 96.30% for AVD, respectively, which is evidenced to be at least 6% higher as compared to the other available competitive approaches.

The present work is focussed on the less explored, complex AMIGOS (2018) data set which is imbalanced and of variable length. EEG emotion recognition-based work is widely available on simpler data sets. The following are the challenges of the AMIGOS data set addressed in the present work: handling of tensor form data; proposing an efficient method for generating sufficient equal-length samples corresponding to imbalanced and variable-length data.; selecting a suitable machine learning/deep learning model; improving the accuracy of the applied model.

This chapter explores the CSR conceptual framework, with a particular focus on the CSR policy diffusion and integration in the corporate banking in India. In a nutshell, the research has threefold objectives, it explores: the dynamics of the CSR conceptual development, sketching out the main contextual drivers leading to CSR policy importance in developed/developing countries; the CSR evolution in Indian scenario, pointing out India’s cultural and institutional contextual factors; and the context of banking sector regulations on CSR policy and guidelines. The analysis is supported by a comparative multiple case study analysis, on three leading public banks: State Bank of India (SBI), Bank of Baroda and Punjab National Bank. The rationale for case selection is based on the social and environmental implications of banking financial decisions on the matter. The banking sector is still at the initial stage of integrating CSR policies in their regulations. The findings reveal increasing attention among the banks towards the adoption of social banking regulations. There is a substantial body of empirical evidence showing that the newly CSR core values and guidelines at international level have often had little effect on CSR practice in the banking sector at the country level. The research shows that it is important to look at the CSR evolution through an integrated model of analysis, based on conceptual and empirical evidence. It pointed out an integrated model of analysis of the banking sector through the lens of comparative case studies.

This paper aims to study organisations involved in rural tourism during the COVID-19 crisis and draw out lessons for similar organisations.

A qualitative approach has been adopted to develop the case studies for the three organisations, and the popular crisis management model has been used to analyse their responses.

The three organisations studied responded well to survive the COVID-19 crisis, and, the responses were grouped into three broad themes, namely importance of a good team supporting the business, increased digital engagements and the need to diversify their customer bases.

Organisations working in tourism sector have been facing several crises concurrently. The findings of this study on rural tourism should hopefully provide feedback and guidance to face the future challenges that might emerge in the tourism sector.

This study would perhaps be one of the first to map the responses of organisations working in India during the COVID crisis, where rural tourism has slowly started to become a significant rural development strategy.